Challenge
Buying car tires has always been a hassle — from comparing prices and finding the right model, to visiting workshops and waiting for installation.
TireEx wanted to transform this complicated experience into something effortless and digital.
The challenge was to introduce a new online tire shopping platform in a way that felt modern, simple, and trustworthy for UAE drivers who still preferred traditional garages.
TireEx wanted to transform this complicated experience into something effortless and digital.
The challenge was to introduce a new online tire shopping platform in a way that felt modern, simple, and trustworthy for UAE drivers who still preferred traditional garages.
Insight
Today’s drivers value convenience over complexity.
They already order everything else online — food, fashion, even groceries — so why not tires?
But to make them trust a digital solution for something as essential as their car, TireEx needed to feel reliable, friendly, and professional at the same time.
They already order everything else online — food, fashion, even groceries — so why not tires?
But to make them trust a digital solution for something as essential as their car, TireEx needed to feel reliable, friendly, and professional at the same time.
Idea
“Your Easiest Way to Buy Tyres.”
We simplified the entire tire-buying journey into three easy steps, turning a technical product into a lifestyle convenience.
The creative used a 3D-animated brand character — a confident young Arab mechanic — symbolizing both expertise and approachability.
Through him, the brand became human, fun, and digitally smart.
The creative used a 3D-animated brand character — a confident young Arab mechanic — symbolizing both expertise and approachability.
Through him, the brand became human, fun, and digitally smart.
This character visually guided the audience through the process:
1️⃣ Get it delivered to your preferred address.
2️⃣ Order and install at authorized centers.
3️⃣ Or get our mobile unit to your doorstep.
1️⃣ Get it delivered to your preferred address.
2️⃣ Order and install at authorized centers.
3️⃣ Or get our mobile unit to your doorstep.
Execution
We built a bright yellow 3D world that reflected the energy and optimism of the brand.
Clean visuals, animated storytelling, and intuitive UI flow reinforced the message of simplicity.
Clean visuals, animated storytelling, and intuitive UI flow reinforced the message of simplicity.
The campaign ran on YouTube, Facebook, Instagram, Snapchat, and Google Search, targeting young, tech-savvy car owners.
With vibrant color consistency and engaging motion graphics, TireEx stood out as the smarter, faster, and easier way to buy tires online.
With vibrant color consistency and engaging motion graphics, TireEx stood out as the smarter, faster, and easier way to buy tires online.
