CHALLENGE
Sharjah’s iconic destinations — Al Heera Beach, Khorfakkan Beach, Al Majaz Waterfront, and Al Qasba — needed a unified summer campaign that could attract younger audiences and position the emirate as an energetic, shareable, and social destination. The challenge was to move beyond traditional tourism promotion and create something that lives where today’s audience lives — online, on their feeds, and in their stories.
INSIGHT
For today’s generation, experiences don’t end when they happen — they begin when they’re shared. The camera roll is the new scrapbook, and every moment worth remembering is a moment worth posting. By tapping into this behavior, the campaign could transform Sharjah’s destinations from beautiful locations into digital playgrounds of expression and connection.
IDEA
“Where Summer Goes Social”
The campaign reimagined Sharjah’s destinations as living social feeds — vibrant, playful, and irresistibly shareable. Using bold pixel art as a visual language, we merged the nostalgic charm of retro gaming with the dynamics of modern social media culture.
The campaign reimagined Sharjah’s destinations as living social feeds — vibrant, playful, and irresistibly shareable. Using bold pixel art as a visual language, we merged the nostalgic charm of retro gaming with the dynamics of modern social media culture.
Each destination came alive with pixel icons, emojis, and digital overlays — turning real-life settings into interactive experiences designed for Instagram, TikTok, and beyond. From in-motion video reels to immersive on-ground installations, every element celebrated a universal truth:
nothing is more social than pixel art.
nothing is more social than pixel art.
The result? A campaign that didn’t just showcase Sharjah’s summer — it made it trend.
#SummerSocial
#SummerSocial
