CHALLENGE
Bisco launch its new double-flavor biscuit in a way that stood out from other snacks. The goal was to show how two different flavors — chocolate and cream, strawberry and chocolate, caramel and chocolate — come together to make something better. The challenge was to tell this story in a simple, emotional, and visually powerful way that could connect with everyone.
INSIGHT
The best things in life come from balance — when two different parts complete each other. Just like friendship, love, or family moments, great taste happens when one flavor brings out the best in the other.
IDEA
“Heart to Heart, Let Nothing Keep Us Apart.”
The idea brings this feeling to life by turning Bisco biscuits into a symbol of connection. Each visual shows the two sides — chocolate and cream — flowing toward each other, forming people, emotions, and moments made entirely from the product itself.
The idea brings this feeling to life by turning Bisco biscuits into a symbol of connection. Each visual shows the two sides — chocolate and cream — flowing toward each other, forming people, emotions, and moments made entirely from the product itself.
The chocolate moves like energy, the cream flows with softness — together, they create harmony and warmth.
It’s not just about a biscuit — it’s about how two parts can come together and make something special.
It’s not just about a biscuit — it’s about how two parts can come together and make something special.
