I’m an Associate Creative Director who believes that creativity isn’t a department - it’s a way of seeing.
For over 15 years, it’s been my compass, guiding me through ideas, visuals, and stories that turn brands into emotions.
For over 15 years, it’s been my compass, guiding me through ideas, visuals, and stories that turn brands into emotions.
My journey began in Egypt, where I worked with one of the country’s most renowned agencies, Media Hub – Saadi / Gohar, shaping stories that inspired conversations. Today, based in Dubai, I continue that journey with Icon Advertising, where imagination meets strategy and every idea finds its purpose.
I’ve had the privilege of working across a wide spectrum of industries, from FMCG and F&B to Automotive, Technology, Retail, Finance, Government, Travel, and Healthcare — each offering a new story to tell and a new audience to move.
To me, advertising is a stage: every idea performs, every design speaks, and every campaign earns its applause.
I’ve led teams that think differently, built identities that breathe personality, and crafted campaigns that don’t just sell — they stay.
Because creativity, when done right, doesn’t fade after the scroll; it lingers, inspires, and drives change.
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I’ve led teams that think differently, built identities that breathe personality, and crafted campaigns that don’t just sell — they stay.
Because creativity, when done right, doesn’t fade after the scroll; it lingers, inspires, and drives change.
What’s next? Still loading