CHALLENGE
The Sharjah International Film Festival for Children and Youth wanted to encourage young talents to take part in a creative contest — inviting them to make short films, write scripts, and express their ideas through storytelling. The goal was to raise awareness about the festival and inspire children to see filmmaking as a way to share their imagination with the world.
INSIGHT
Every child has a story worth telling. When given a voice, their imagination can turn the ordinary into something extraordinary — full of color, characters, and dreams. The contest became more than a challenge; it was a gateway for kids to discover the power of creativity.
IDEA
“Think Film” and “Especially for Tomorrow’s Creative Minds.”
The campaign celebrated creativity and encouraged children to bring their stories to life — whether through fantasy, friendship, or fun.
The campaign celebrated creativity and encouraged children to bring their stories to life — whether through fantasy, friendship, or fun.
The 3D concept (Think Film) imagined a world where kids’ ideas come alive — superheroes, robots, and magical creatures working side by side with young filmmakers.
The Photo Manipulation concept (Creative Minds) showed children transforming their everyday spaces — bedrooms, gardens, and classrooms — into movie sets, proving that great stories can start anywhere.
