eXtra
TASK
A campaign positioning eXtra as a trusted partner in every Saudi home, expanding beyond electronics into reliable home repair services that deliver safety, convenience, and comfort while supporting modern living in the Kingdom.
Campaign Objective
To position eXtra’s home repair services as Saudi Arabia’s smart, modern, and trusted choice, building on its brand legacy, increasing awareness, aligning with Vision 2030, and delivering seamless, professional, and reliable services that improve everyday living and provide peace of mind.
INSIGHT
Every home depends on essentials like water, AC, electricity, and appliances. When they break down, the real challenge is finding fast, skilled, and reliable help. People want less stress and uncertainty, with trusted professionals they can depend on.
BIG IDEA
A campaign positioning eXtra as a trusted partner in every Saudi home, expanding beyond electronics into reliable home repair services that deliver safety, convenience, and comfort while supporting modern living in the Kingdom.
Campaign Objective
To position eXtra’s home repair services as Saudi Arabia’s smart, modern, and trusted choice, building on its brand legacy, increasing awareness, aligning with Vision 2030, and delivering seamless, professional, and reliable services that improve everyday living and provide peace of mind.
INSIGHT
Every home depends on essentials like water, AC, electricity, and appliances. When they break down, the real challenge is finding fast, skilled, and reliable help. People want less stress and uncertainty, with trusted professionals they can depend on.
BIG IDEA
ما يحلّها إلا إكسترا
EXECUTION
The campaign films are produced using AI-generated visuals to create realistic Saudi homes, characters and service scenarios with a consistent cinematic look. All scenes follow one unified visual language across the campaign, while the voice-over is recorded by a real human voice to add warmth, credibility and a natural connection with the audience.
ART DIRECTION
Real Saudi homes are shown through warm, modern and relatable moments. Clean compositions and natural lighting keep eXtra’s repair team at the center as the trusted solution.
FILM
KEY VISUALS
